Interest in advanced digital dental solutions is growing fast in Morocco. Three experienced dentists and practice owners from the country explain why they have chosen Planmeca for their clinics – and why Planmeca solutions are quickly becoming the standard of care in the region.
It’s all about listening
“It’s all about how you listen to your customers these days,” says Dr Mohamed El Had. He is an orthodontist at Casablanca Dental Clinic, which he runs together with Dr Ali El Hamid in the busy Casablanca, the largest city in Morocco. Dr El Had says they recently chose to equip their clinic with Planmeca devices because of how the needs of the dentist are considered from product development to after sales support.
“Planmeca’s strength is the support,” he explains. “Two years ago, I was at IDS wanting to renew our dental chairs when I met with Planmeca’s distributor Dental Technik. I was looking for a brand which had both a good product and good technicians – and that’s exactly what I got.”
Dr Mohamed El Had has been very pleased with his four Planmeca Compact™ i Classic dental units at Casablanca Dental Clinic.
Today, Casablanca Dental Clinic is equipped with four Planmeca Compact™ i Classic dental units (with a fifth on the way) as well as a Planmeca ProMax® 3D Mid imaging unit with the Planmeca ProFace® integrated face photo option. “And that equipment has given our clinic a new boost of energy,” Dr El Had declares.
“If I don't have great equipment, I can’t give my patients great service. Planmeca is perfecting the digital dental practice, they listen and always try to innovate with their technology. That’s why, in all honesty, I want all my future dental units to come from Planmeca.”
Delivering total patient care
Meanwhile, in the Moroccan capital Rabat, we find Clinique Dentaire de Rabat and its owner Dr Abdsamade Agday, who specialises in periodontics, implantology and orthodontics. He has been using Planmeca equipment for the past 20 years, which he says he chose for his clinic because it answers to his philosophy of “total patient care”.
“We consider the patient from top to toe, and, of course, to follow through with this idea you have to have the equipment to do it. Planmeca was a logical choice for me, because they delivered all the technologies I was looking to integrate in my practice. And the equipment has met all my expectations.”
Dr Abdsamade Agday with a Planmeca dental unit at his clinic, Clinique Dentaire de Rabat.
Dr Agday says Planmeca’s major advantage is the Planmeca Romexis® software, because it enables delivering multidisciplinary dental care within one and the same platform. “You shouldn’t have to run your data through a lot of different software to use it. Romexis allows us to work on our data in a centralised way, whether it’s photos, X-rays, cone beam images or digital impressions.
“Planmeca doesn’t have a closed mindset. They are open to new technologies and always looking for the next new idea to integrate in their products. As dentists, we don’t have time to spend on things outside the patient’s mouth. But Planmeca seems to have a very practical approach to dentistry. You really do feel they understand our needs,” Dr Agday concludes.
Peace of mind through Planmeca
When orthodontist Dr Bouchra Bouslikhane began developing her concept for what was to become Clinique Bô Sourire in Rabat, she says she wanted “to be able to provide a certain quality of work, a certain level of comfort, and to keep up with the latest technology. We wanted to raise our standard to a whole new level, and that’s where Planmeca came in.”
Dr Bouchra Bouslikhane of the Bô Sourire dental clinic believes firmly in the Planmeca concept.
At Bô Sourire, most of the equipment is by Planmeca, from dental units to CBCT imaging units and software. According to Dr Bouslikhane, when choosing the right equipment to invest in, she was particularly looking for a reliable company with experience in large clinic projects. However, what perhaps drew her to Planmeca still more was “the concept. I always talk about the concept, which covers all specialities. That’s really important.
“Planmeca solutions provide a peace of mind, because I feel like we have a certain degree of security, we understand the system. A poet needs words to write his poem, an artist needs colours to paint his picture, and us dentists need great technology. You have to choose your partner carefully, and I am glad to have chosen Planmeca. It’s the complete package.”
Copy: Aleksandra Nyholm